How to sell on Azure Marketplace!

The software market has evolved from a standard ‘boxed product’ with a ‘perpetual license’ to a ‘grab it online’ and ‘pay as you go’, model. Previously, the software was categorized broadly into products or services.

Nowadays, with everyone moving to the cloud, the ways how software is delivered or made available to end-users is evolved too.

For example, a simple Human Resouce or Payroll application can be made available as a pre-installed product on a Virtual Machine (Infrastructure as a Service), or the entire application made available as just a Software-as-a-Service (or SaaS) on a per-user or per-seat basis.

With this approach, discovery, purchasing or procuring, and deployment of these software products became a challenge.

Microsoft has addressed these concerns with Azure Marketplace!

It is a one-stop shop for individuals, startups, small or medium businesses, or even enterprises to discover, find, search, purchase, procure, and deploy solutions on top of the Microsoft cloud (Azure, Office 365, Dynamics, etc…).

Having said that, publishing solutions on Azure Marketplace can be a daunting task if you’re new to Microsoft world. It could be overwhelming.

I’ve curated a list of videos, which should help you to kickstart your journey with Azure Marketplace and deploy your solutions over there.

I wish you happy selling :)

Introduction to Azure Marketplace
Microsoft Partner Center Walkthrough
Collecting Customer Leads
Technical Flow for APIs
Azure Marketplace API Integration

Microsoft Innovation Summit

On 2nd April, Microsoft hosted Microsoft Innovation Summit in Kuala Lumpur, Malaysia & I got an opportunity to talk about Microsoft Azure Platform services which set up the foundation for AI services. For example, using Platform Services to host applications powered by Cognitive Services. This is just one scenario and I see endless possibilities. It was a pleasure to talk about and demo these services.
Here, I’m sharing the slide deck used for this talk.

Namaste,
Mayur Tendulkar (MAY10)

Events! Events!! Events Everywhere!!!

I’m drafting this blog post while attending (virtually) Apple Live event about iPhone 6 and Watch. And this is a start of series of events that are happening in near future. This is your one reference guide to those events. Don’t miss them if you’re a .NET Developer, Xamarin developer or a Microsoft MVP. Smile

PUG DevCon 2014

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PUG DevCon is a premier event for developers in and around Pune, India. This is going to be a 2 days, multi-track event with industry experts and speakers like Daniel, Nauzad, Raj, Guruji (Sanjay Vyas) and many more. This event is happening on 13th and 14th Sept at MCCIA, SB Road Pune. For more information visit: http://aka.ms/devcon

Xamarin EVOLVE 2014

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This almost a week long event is all about cross-platform mobile and smart gear app development using Xamarin. This event also includes hands-on training and sessions by various industry experts and it is happening at Atlanta, GA on 6th Oct till 10th Oct. For More information visit: https://evolve.xamarin.com/

TechEd 2014

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Microsoft India’s premier technology event – TechEd is happening from 5th till 6th Nov and this time at Lalit Ashok, Bangalore. You can find more information about this event at: http://www.india.msteched.com/ 

MVP Summit

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If you’re a Microsoft MVP, you might have received MVP Summit invite –  a special invite only event for MVPs. This time it is happening from 3rd Nov till 6th Nov at Redmond. Follow the invite for more information.

And much more:

Apart from these events, there are many events in December, for example friend Kunal and Deepak are getting married. Aviraj is coming for a short India visit and I think these are big events for us. And these are very special invite only events Smile

Till then, don’t forget to register and see you at all these events. ‘Say Hi’ if you’re around (except TechEd, I’ll be at Summit).

Namaste

Mayur Tendulkar